Brand Spotlight: Abib – THE YESSTYLIST – Asian Fashion Blog

Brand Spotlight: Abib – THE YESSTYLIST – Asian Fashion Blog


Estimated reading time: 5 minutes

Ditching the foundation in favor of flaunting flawless bare skin is a beauty trend that has gained popularity in the past few years. Many skin care brands have caught on to the trend by creating clean beauty products with powerful ingredients capable of improving skin health.

One brand with a mission to help people achieve healthy and flawless skin is Abib. Its holistic approach to beauty involves formulating products with clean and natural ingredients that treat skin troubles and restore skin radiance. The Korean brand established a research institution to develop effective formulas for improving skin condition. Abib’s products are not overloaded with synthetic chemicals, and they come in minimalistic packaging.

Despite being a relatively young brand launched in 2016, Abib has expanded its footprint beyond its home country. Abib’s products are available online as well as in brick-and-mortar stores across South Korea and Southeast Asia.

Abib has several lines, each based on well-known and potent herbal ingredients such as heartleaf, yuja and Jericho rose.

Heartleaf Line

This range formulated with the key ingredient heartleaf is effective in delivering soothing care. Heartleaf (houttuynia cordata) is best known for its anti-inflammatory and antibacterial properties capable of calming sensitive, irritated and acne-prone skin. In ancient times, this leafy plant was frequently used in healing treatments targeting inflammation. Apart from soothing troubled skin, heartleaf boasts numerous other benefits such as sebum control, refining skin texture and preventing moisture loss. Products containing heartleaf extract are great for those wishing to tame oily and acne-prone skin.

Abib uses heartleaf sourced from Korea’s Jiri Mountain, an area known for its fresh air. The heartleaf line includes several products with various textures and benefits, so that everyone can find something to incorporate into their skin care routine.

For cleansing, reach for the Acne Foam Cleanser Heartleaf Foam containing salicylic acid and centella asiatica extract to calm sensitive skin while gently removing impurities and grime. Another option is the Calming Facial Soap Heartleaf Stone, which exfoliates dead skin cells and leaves skin with a soothed finish.

For spot treatment, try Heartleaf Spot Pad Calming Touch on facial areas in need of immediate troubled skin care. The pad is soaked in essence potent in heartleaf extract to give skin a calming touch. To tame excess sebum production and soothe irritated skin, the Heartleaf Essence Calming Pump contains anti-inflammatory ingredients like 85% heartleaf extract and lavender oil. For hydration, the Heartleaf Salming Toner Skin Booster is infused with centella asiatica extract and hydrolyzed hyaluronic acid to deliver soothing and moisturizing effects.

Sheet mask lovers may consider the Mild Acidic pH Sheet Mask (Heartleaf Fit version) to restore skin’s pH balance and soothe skin. Another option with a creamier texture is the Heartleaf Sticker Gummy Sheet Mask, which removes excess sebum and brightens skin.

Jericho Rose Line

Products from this line contain extracts from the Rose of Jericho (anastatica hierochuntica) to provide moisturizing and skin-repairing effects. Described as a resurrection plant, the Rose of Jericho can survive in extremely dry conditions and “resurrect” when exposed to moisture. When used in skin care, this ingredient helps to prevent moisture loss and rejuvenate skin.

Abib’s Jericho Rose Essence Nutrition Pump is infused with Rose of Jericho extract along with various hyaluronic acids and Triple Nutrition Complex to deeply nourish skin and repair the skin barrier. The Jericho Rose Fit version Mild Acidic pH Sheet Mask restores skin’s pH balance and strengthens skin. If you’re looking to repair damaged skin and boost its resilience, give this line a try.

Yuja Line

Yuja, also known as yuzu, is a citrus fruit that has long been used in skin care thanks to its brightening and antioxidant properties. High in Vitamin C, yuja aids the skin’s ability to fight free radicals, protecting it from UV damage and premature aging.

Abib’s Yuja Essence Vitalizing Pump is a daily-use essence that restores radiance and vitality to dull and tired skin. For a brightening treatment with a skin-rejuvenating touch, the Yuja Probiotics Blemish Pad Vitalizing Touch combines yuja with lactobacillus derived from rice ferment. The formula helps to heal and brighten post-acne spots as well as balance the skin’s microbiome.

Apart from the aforementioned lines, Abib also offers lip and sun care products and makeup items like cushion foundations, all featuring lightweight textures and natural ingredients. You’re bound to find Abib products that fit into your skin care routine!

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