Brand Spotlight: Beauty of Joseon – THE YESSTYLIST – Asian Fashion Blog

Brand Spotlight: Beauty of Joseon – THE YESSTYLIST – Asian Fashion Blog


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Korean brand Beauty of Joseon believes that radiant skin is the key to beauty. Citing the Gyuhap Chongseo – a 19th century encyclopedia packed with beauty wisdom from the Joseon dynasty – the brand combines traditional Korean hanbang ingredients with modern skin care science to create products that restore the skin’s glow. From its clean and elegant aesthetics to minimalistic formulas, the brand’s products are a celebration of all things simple yet luxurious.

Using carefully curated herbal ingredients such as ginseng and heartleaf extracts as well as plum flower water and rice bran water, Beauty of Joseon has come up with an extensive product range catering to every step of your skin care routine – whether you’re a skinimalist or a devotee to the Korean 10-step routine. Looking for a gentle exfoliant with oil control properties, or a moisturizer with anti-aging powers? This K-Beauty fave has just the right products for tackling these skin care concerns while improving overall skin health.

To find out how to attain bright and youthful-looking skin, read on for an introduction to the brand’s most beloved products.


Cleansers and Exfoliators

A deeply hydrating cleanse is the first step towards supple and resilient skin. Kick-start your skin care routine with a Beauty of Joseon cleanser. There’s a wide range to choose from, such as a bar soap, cleansing balm and gel cleanser. For a skin-purifying experience, the Green Plum Refreshing Gel Cleanser is a failsafe option. Infused with plum flower water and mung bean extract on top of a brew of herbal ingredients, this formula provides a refreshing cleanse that doesn’t leave skin stripped of moisture. If you’re looking for an oil-based cleanser to anchor your double cleansing routine, the brand’s Radiance Cleansing Balm is just the ticket. Formulated with rice bran water and rice extract, this cleansing balm with a sherbet-like texture instantly melts away traces of makeup while leaving skin with a visible glow.

If you want to simplify your beauty routine, opt for the brand’s Low pH Rice Face and Body Cleansing Bar. Formulated with nourishing, gentle-on-skin ingredients such as rice bran and black sesame extracts, this luxurious take on the humble bar soap provides a thorough cleanse and leaves a baby-soft finish. The pH-balanced formula effectively restores the skin’s oil-water balance, making it suitable for dry and sensitive skin.

To thoroughly unclog pores and further rid skin of impurities, turn to an exfoliating treatment like the brand’s Apricot Blossom Peeling Gel. Infused with plant-based cellulose to gently buff away dead skin cells and 19% plum flower water to even skin tone and fade hyperpigmentation, this physical exfoliator is a powerful add-on to any skin care routine.


Toners and Essences

Hanbang ingredients anchor two of the brand’s most talked-about products: the Ginseng Essence Water and Green Plum AHA Bubble Toner. Both items harness the power of traditional Korean herbal medicine while formulated according to advanced skin care science. These quick-absorbent formulas swiftly clarify and strengthen dull, tired and aging skin.

Ginseng has traditionally been regarded as the “elixir of life” in Asian communities. Packed with 80% ginseng root water on top of ginseng berry extract and ginseng root extract, the Ginseng Essence Water offers intensive moisturization and long-lasting nourishment to skin. It’s especially suited for oily skin showing signs of dehydration. Additionally, the lightweight formula is infused with 2% niacinamide and 0.04% adenosine for calming irritations, reducing wrinkles and softening fine lines. Pair this product with your usual toner and serum to hydrate skin and fend off signs of aging.

Stressing out over clogged pores and dull skin, but wary of using a harsh exfoliating product that causes irritation? Beauty of Joseon’s bestselling Green Plum AHA Bubble Toner might be the answer. Pairing 3% glycolic acid with 25% green plum water (a natural exfoliant containing citric acid), this gentle exfoliator effectively sloughs away dead skin cells with rich microbubbles to reveal radiant skin. Additional ingredients like heartleaf and rice bran extracts work in synergy to offer soothing and skin-clarifying effects.


Serums

Beauty of Joseon’s four bestselling serums all pack a punch when it comes to delivering intensive nourishment. Targeting skin care concerns such as dullness, roughness and dehydration while producing an all-round glow, these formulas help you achieve healthy-looking skin.

One of the brand’s most recognizable products – the Glow Serum – does exactly what its name suggests by restoring glow to lackluster skin. This formula has a honey-like yet non-sticky texture that leaves a refreshing after-feel. The serum is infused with propolis and niacinamide to fight inflammation, amp up moisture levels and even out skin tone. Another bestseller is the Glow Deep Serum, which boasts a lightweight texture and offers intensive hydration and brightening benefits thanks to a formula enriched with rice bran water and arbutin.

The Revive Serum is a must-have for those looking to fend off signs of aging. Chock-full of hyaluronic acid along with ginseng water and snail mucin, this formula works to up moisture levels, smooth wrinkles and repair skin damage.

For those with irritated or troubled skin, look for the Calming Serum for immediate relief. Packed with skin-soothers like green tea extract and panthenol, the formula can cool skin, fend off external aggressors and strengthen the skin barrier all at once.


Moisturizers and Sunscreens

A superstar amongst Korean skin care products, Beauty of Joseon’s Dynasty Cream offers a gel-type formula rich in hanbang ingredients. This cream includes 29% rice bran water, 5% ginseng root water plus honey and orchid extracts, which work together with skin care staples like hyaluronic acid, niacinamide and squalane to hydrate and fortify skin. Nourishing enough to use all year round yet lightweight enough for those with oily skin, this product is a must-have whether you’re looking for intensive moisturizing or anti-aging benefits.

Finding the right moisturizer is crucial for healthy skin, and so is applying sunscreen daily. Complete your morning skin care ritual with Beauty of Joseon’s Relief Sun, a cream-type formula fitted with SPF 50+ PA ++++ to effectively fend off UV rays. Additional ingredients of rice bran extract and probiotics (soybean ferment extract and lactobacillus pumpkin ferment extract) ensure your skin stays soothed and hydrated all day long.


Sheet Masks

As Beauty of Joseon specializes in skin care with hanbang ingredients, it’s only natural that the brand offers sheet mask infused with one of the most popular herbal ingredients in Korean skin care: centella asiatica. Featuring 15% cica extract as well as three types of hyaluronic acid, the brand’s Centella Asiatica Calming Mask (also available in a ten-piece set) promises soothing care and long-lasting hydration. Use this mask twice a week for quick hydrating boosts and for stronger skin less prone to redness and irritation.

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