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I have exciting news! Rare Beauty by Selena Gomez is finally launching in the UK and I have a lot of products to show you here!
What is rare beauty?

Rare Beauty is a new brand created by Selena Gomez with the goal of helping break unrealistic beauty standards and promote self-acceptance.
It’s a pretty full range with powder, bronzer, blush, eye makeup and lip color.
The Rare Beauty UK collection includes:
- Liquid Touch Beightless powder in 48 shades
- Liquid Touch Brightening concealer in 48 shades
- Always Optimist Illuminating Primer
- Always an optimist 4 in 1 fog
- Always an optimistic pore-expanding primer
- Always Optimist Beightless Eye Primer
- With Gratitude Dewy lip balm in 8 shades
- Soft Pinch liquid blush in 11 shades
- Positive Light Liquid Luminizer in 8 shades
- Always an Optimist Soft Radiance Setting Powder in 5 Shades
- Warm Wishes Effortless Bronzing Stick in 5 shades
- Perfect Strokes Matte Liquid Liner in black
- Perfect Strokes universal mascara for volume in black
- Brow Harmony pencil and gel in 8 shades
- Brow Harmony Shape and Fill duo in 6 shades
- Lip Souffle matte lip cream in 12 shades
- Stay Vulnerable All Over Eyeshadow Brush
- Stay Vulnerable liquid eye shadow in 5 shades
- Stay Vulnerable Melting Blush in 5 shades
- Stay Vulnerable glossy lip balm in 5 shades
- Liquid Touch foundation brush
- Liquid Touch concealer brush
- Always an Optimist powder brush
Video about the rare beauties of makeup
Rare Beauty Liquid Touch swatchless powder
This formula is designed to be a long-lasting foundation with a weightless feeling of serum in a medium coverage that can be built.

Comes in 48 shades in cool, neutral and warm tones. I currently have 2 shades – 180W and 190W.

I’ll try to get some more shades for you, but after a quick test, 180W seems to suit me. I will be working on a complete review soon.

Rare Beauty Soft Pinch Liquid Blush Swatch
I really like this blush and the last time I wore it on my stories, I got a bunch of questions. It is available in 11 shades – 7 dewy shades and 4 matte shades.

The one I have is called Joy which is one of the dewy shades (egg!).

Here’s a sample:

Rare Beauty Warm Wishes Swatch for effortless bronzer

This is described as a revolutionary stick-shaped cream. The formula is long-lasting, non-greasy and waterproof.

There are five shades, and I have a Happy Sol shade.
Here’s a sample:

Rare Beauty Perfect Strokes Matte Liquid Liner Swatch
I’ve tried this, but I haven’t tried it on my eyes yet, but I can’t wait! I like the shape of the pen and how elegant the pencil is.

Here’s a sample:

Rare Beauty Lip Souffle Matte Lip Cream Swatch
This is a wonderful formula – light, whipped cream with a great color payoff.

It is available in 12 shades, and I have the Inspire shade. Here’s a sample:

Rare Beauty Stay Vulnerable Glossy Lip Balm Swatch
I love this super dewy lip color! It really nourishes and conditions, and gives the lips a smooth and shiny finish.

There are five shades, and the one I have is called Nearly Neutral and it’s beautiful.
Here’s a sample:

Rare Beauty Perfect Strokes Universal Volumizing Mascara Mini Review
I’m planning an entire post about mascara (stay with us) because I’ve tried it a few times and it gives my lashes such a beautiful, fluttery look. It is designed for lifting, length, volume and twisting.

I can’t wait to share photos before and after with you.
Rare Beauty Always An Optimist An example of pore enlargement
I haven’t tried this yet, but it has a nice texture. I usually don’t really like the formula for fogging primers because they can feel heavy on the skin.

This looks easy, so I’ll give it a try and let you know if I like it.

Rare beauty always optimist 4 in 1 fog
Now I have tried this and my first impressions are really good. It has a really nice list of ingredients with niacinamide, sodium hyaluronate and panthenol.

It gives the skin a beautiful moisturizing look and also looks hydrating. I’ll try again and let you know.
When is Rare Beauty launched in the UK?
Rare Beauty launches online at Space NK on February 1, 2022.
Before you go, check out my review of Charlotte Tilbury Charlotte’s Beautiful Skin Foundation.