Rare Beauty by Selena Gomez Review & Swatches UK Launch

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I have exciting news! Rare Beauty by Selena Gomez is finally launching in the UK and I have a lot of products to show you here!

What is rare beauty?

Rare Beauty is a new brand created by Selena Gomez with the goal of helping break unrealistic beauty standards and promote self-acceptance.

It’s a pretty full range with powder, bronzer, blush, eye makeup and lip color.

The Rare Beauty UK collection includes:

• Liquid Touch Beightless powder in 48 shades
• Liquid Touch Brightening concealer in 48 shades
• Always Optimist Illuminating Primer
• Always an optimist 4 in 1 fog
• Always an optimistic pore-expanding primer
• Always Optimist Beightless Eye Primer
• With Gratitude Dewy lip balm in 8 shades
• Soft Pinch liquid blush in 11 shades
• Positive Light Liquid Luminizer in 8 shades
• Always an Optimist Soft Radiance Setting Powder in 5 Shades
• Warm Wishes Effortless Bronzing Stick in 5 shades
• Perfect Strokes Matte Liquid Liner in black
• Perfect Strokes universal mascara for volume in black
• Brow Harmony pencil and gel in 8 shades
• Brow Harmony Shape and Fill duo in 6 shades
• Lip Souffle matte lip cream in 12 shades
• Stay Vulnerable All Over Eyeshadow Brush
• Stay Vulnerable liquid eye shadow in 5 shades
• Stay Vulnerable Melting Blush in 5 shades
• Stay Vulnerable glossy lip balm in 5 shades
• Liquid Touch foundation brush
• Liquid Touch concealer brush
• Always an Optimist powder brush

Video about the rare beauties of makeup

Rare Beauty Liquid Touch swatchless powder

This formula is designed to be a long-lasting foundation with a weightless feeling of serum in a medium coverage that can be built.

Comes in 48 shades in cool, neutral and warm tones. I currently have 2 shades – 180W and 190W.

I’ll try to get some more shades for you, but after a quick test, 180W seems to suit me. I will be working on a complete review soon.

Rare Beauty Soft Pinch Liquid Blush Swatch

I really like this blush and the last time I wore it on my stories, I got a bunch of questions. It is available in 11 shades – 7 dewy shades and 4 matte shades.

The one I have is called Joy which is one of the dewy shades (egg!).

Here’s a sample:

Rare Beauty Warm Wishes Swatch for effortless bronzer

This is described as a revolutionary stick-shaped cream. The formula is long-lasting, non-greasy and waterproof.

There are five shades, and I have a Happy Sol shade.

Here’s a sample:

Rare Beauty Perfect Strokes Matte Liquid Liner Swatch

I’ve tried this, but I haven’t tried it on my eyes yet, but I can’t wait! I like the shape of the pen and how elegant the pencil is.

Here’s a sample:

Rare Beauty Lip Souffle Matte Lip Cream Swatch

This is a wonderful formula – light, whipped cream with a great color payoff.

It is available in 12 shades, and I have the Inspire shade. Here’s a sample:

Rare Beauty Stay Vulnerable Glossy Lip Balm Swatch

I love this super dewy lip color! It really nourishes and conditions, and gives the lips a smooth and shiny finish.

There are five shades, and the one I have is called Nearly Neutral and it’s beautiful.

Here’s a sample:

Rare Beauty Perfect Strokes Universal Volumizing Mascara Mini Review

I’m planning an entire post about mascara (stay with us) because I’ve tried it a few times and it gives my lashes such a beautiful, fluttery look. It is designed for lifting, length, volume and twisting.

I can’t wait to share photos before and after with you.

Rare Beauty Always An Optimist An example of pore enlargement

I haven’t tried this yet, but it has a nice texture. I usually don’t really like the formula for fogging primers because they can feel heavy on the skin.

This looks easy, so I’ll give it a try and let you know if I like it.

Rare beauty always optimist 4 in 1 fog

Now I have tried this and my first impressions are really good. It has a really nice list of ingredients with niacinamide, sodium hyaluronate and panthenol.

It gives the skin a beautiful moisturizing look and also looks hydrating. I’ll try again and let you know.

Before you go, check out my review of Charlotte Tilbury Charlotte’s Beautiful Skin Foundation.